Without a captain / with a captain
Everyone is executing. What’s missing is someone to decide what comes first.
Teams, agencies, and freelancers are all pushing in different directions. A marketing director doesn’t add more force: they align it in the same direction.
Brands and teams I’ve worked with
Does any of this sound familiar?
01
You invest in ads but don’t know what works
Each channel reports its own numbers, and none align with sales.
02
You have a team and agencies, but no one at the helm
Everyone executes; no one decides what comes first or is accountable for the results.
03
You need a CMO, but not full-time
The salary of a full-time director is not justified yet, and marketing can’t wait.
What changes when someone takes the helm
Today
With a CMO
Each channel reports its own numbers, and none align with sales.
A monthly report that outlines what has worked.
Everyone is executing, and no one decides what comes first.
Quarterly priorities documented.
The budget is allocated by inertia.
Goals and budget allocated by channel.
Teams and agencies operate separately.
One person coordinates everyone and is accountable for the results.
What I do as your CMO
Strategy
A measurable plan
Goals, budget by channel, and quarterly priorities. Plus a monthly report that outlines what has worked.
SEO
Traffic that doesn’t require payment every month: technical, content, and links.
Paid media
Google Ads, LinkedIn Ads, and Meta with a business mindset: leads that turn into opportunities, not just clicks.
CRO
Ensuring that the traffic you’re already paying for converts into leads and customers.
Email and CRM
Sell more to those who already know you, with organized data.
Applied AI
Only the tools I’ve truly tested
Each month I test one publicly and share what it cost and what it delivered.
An agency executes. I lead.
I decide with you what to do, coordinate those who execute it, and take responsibility for the results.
The First 90 Days
You always know what I’m doing and why.
Month 1
Month 2
Month 3
Diagnosis
Plan and budget
Initial improvements
Ongoing direction
Weeks 1–2. I review accounts, data, website, and team, and provide you with written priorities.
Weeks 3–4. Goals, budget by channel, and quarterly calendar.
From month 2. A few days each month, a weekly meeting, and a monthly report.
Choose how we work together
Most common
Fractional CMO
A few days a month, on an ongoing basis. Direction, plan, and monthly report.
Frequently Asked Questions
What exactly is a fractional CMO?
A marketing director who works for your company part-time, with real responsibility for strategy and results. It’s not an agency or a consultant who delivers a report and leaves.
How is it different from an agency?
An agency executes. I lead: I decide with you what to do, coordinate those who execute it, and take responsibility for the results.