Two storefronts, one foundation
Get found on Google and cited by AI.
Your visibility in search results is the foundation of what gets you mentioned by an assistant. They work together.
Brands and teams I’ve worked with
Do any of these sound familiar?
01
You have a website, but no one can find it
Visitors come from ads or people who already know you. Almost none from Google.
02
You publish content but it doesn’t rank
Articles that no one searches for, or pages competing for the same keywords.
03
You ask ChatGPT about your industry and you don’t show up
The AI recommends your competitors. It doesn’t even mention you.
Visibility improvement, up to
40%
GEO can now be measured
A 2023 academic study tested optimization techniques on AI-responsive engines and measured how much more visible sources became.
Source: Aggarwal et al., GEO: Generative Engine Optimization, arXiv 2311.09735, 2023.
SEO and GEO: two storefronts, one foundation
What makes you visible on Google is the foundation of what gets you cited by AI. The rest is worked on separately, but I handle both simultaneously.
| SEO | GEO | SEO + GEO | |
|---|---|---|---|
| Where you appear | In Google search results | In responses from ChatGPT, Gemini, Perplexity, and Google | In both |
| What you seek | Position and clicks | To be cited and recommended | Visits and mentions |
| What matters more | Technique, content, and links | Clear answers, data, and mentions on other sites | A well-built common foundation |
| How it’s measured | Search Console and analytics | Mentions and visits coming from AI | A monthly report covering everything |
What’s included
SEO and GEO Audit
First, a diagnosis
Technique, content, links, and presence in AI responses, compared to your competitors. With written priorities.
Technical SEO
Speed, indexing, architecture, and structured data: ensuring Google and AI crawlers read your website correctly.
Keywords and intent
What your customer is searching for, with which words, and at what point in the buying process.
Content that answers
Pages and articles that fully address the question, with data and sources.
Authority and mentions
Links and mentions on websites in your industry. They count for Google and in what AI says about you.
Measurement
Search Console, analytics, and visits coming from AI assistants, in a monthly report that’s easy to understand.
GEO
Get cited by AI when someone asks about your business
ChatGPT, Gemini, Perplexity, and AI responses from Google already resolve many searches without a click. GEO works to ensure your brand appears in those responses, with a link.
Three things you may have heard about SEO
Myth
I guarantee the first position.
Reality
No one can guarantee that, and even Google’s own guidelines say so. What is guaranteed is measurable work and a report that shows it.
Myth
With AI, SEO is dead.
Reality
Assistants searching the internet build their responses using web pages. Well-executed SEO is the foundation of GEO.
Myth
More articles, more traffic.
Reality
Articles that no one searches for, or pages competing against each other, do not add up. It’s about fully answering the question.
The first 90 days
First, what becomes noticeable quickly. You always know what I’m doing and why.
Month 1
Month 2
Month 3
Audit
Technical fixes
Content plan
Content and authority
Weeks 1–2. Technical and content audit, keyword analysis, and presence in AI responses compared to your competitors.
Weeks 3–4. The most impactful technical fixes and the content calendar for the quarter.
From month 2. Content, links, and mentions, with a monthly report on positions, visits, and AI citations.
Choose how we work together
Audit
A complete snapshot of your SEO and AI presence, with written priorities for your team to implement.
For growth
Monthly
Continuous audit, technical fixes, content, and authority, with a report every month.
With a Fractional CMO
If you also need someone to lead all marketing efforts, SEO is included.
How we get started
1
A 30-minute call
You tell me where you stand. I’ll honestly let you know if I can help.
2
A tailored proposal
What I will do, in what timeframe, and how we will measure the results.
3
Initial measurable results
We start with what becomes noticeable quickly, with a report that proves it.
Frequently Asked Questions
What is GEO?
It stands for Generative Engine Optimization: working to ensure that AI-responsive engines like ChatGPT, Gemini, Perplexity, or AI responses from Google mention your brand and link to your website. The term comes from a 2023 academic study that measured visibility improvements of up to 40% in those responses.
Does SEO still work now that AI responds?
Yes. Assistants searching the internet build their responses using web pages, and a well-crawled website that responds clearly and is mentioned by other sites has a better chance in both areas. Well-executed SEO is the foundation of GEO.
How long does it take to see results?
Technical fixes can be noticeable within weeks. Content and authority take months to bear fruit. That’s why the plan starts with what becomes noticeable quickly, and I show you progress each month.
Do you guarantee the first position?
No, and be wary of anyone who does: even Google’s own guidelines say that no one can guarantee the first position. What I do guarantee is measurable work and a monthly report that shows it.